Parenting looks different these days—
and so do parenting tools.
Ours are thoughtfully curated by our team
of parents to give Mom the assist she
needs to feel connected
+ confident for
what lies ahead
The Postpartum Mom
She’s crossed the finish line. She’s ready for some super-helpful support (even if that’s a hot shower), some soothing of her own, and core pieces that make every day of parenting a little smoother
Pro Camera
Why we chose it: Mom gets the best view of baby's wellness with our award-winning smart monitor + app
SHOP NOWHATCH Collection Nipple + Lip Rescue Balm
Why we chose it: Chafing, begone! Calms + soothes irritated nips and relieves dryness all over
SHOP NOWIngrid+Isabel Mama Weekender
Why we chose it: Take it as your hospital go-bag and then turn it into a must-have for Mama days out
SHOP NOWSwehl Latch Kit
Why we chose it: Simplifying the breastfeeding experience, with streamlined tools + safe spaces to connect
SHOP NOWBreathing Wear Swaddle
Why we chose it: Swaddling can be a game-changer for exhausted moms, and ours adds Breathing Motion Monitoring for extra ZZZs
SHOP NOWThe Wellness Guru Mom
There’s no sweeter Mother’s Day than one that’s well lived, loved, and celebrated. A healthy Mom—and by default, her family—is one that’s happy, rested, and confident
Sound + Light
Why we chose it: Our 3-in-1 smart audio monitor helps build healthy sleep wherever she goes
SHOP NOWNodpod Sleep Mask
Why we chose it: This award-winning, gently weighted mask calms and can be used warm or cold
SHOP NOWHATCH Collection Belly Besties Bundle
Why we chose it: 3 best-sellers, 1 kit. These belly-centric faves create the ultimate box of treats for mama
SHOP NOWAnya Body Butter
Why we chose it: Repairs dry postpartum skin and provides her self-care in a flash!
SHOP NOWSleep Wear
Why we chose it: When baby is cozy, so is Mom. This premium organic cotton ensures better nights for all
SHOP NOWThe Jetsetter Mom
“Slow your roll” is a phrase that never enters this Mom’s mind. She’s a multi-tasking, adventure-loving, fun-seeker who needs smart gifts that can support—and keep up with her always-packed days
The Traveling Camera Bundle
Why we chose it: Makes monitoring a snap + maintains healthy sleep on all adventures
SHOP NOWState Packing Cub Set
Why we chose it: Keep your family easily organized for less stress on the go
SHOP NOWCourant MAG:1 Essentials Charger
Why we chose it: This magnetic wireless charger that's also stylish is a no-brainer for busy moms
SHOP NOWPehr On The Go Set
Why we chose it: Hello sailor! Jaunty stripes cloak a changing pad + all-important pouch for essentials
SHOP NOWThe Bookworm Mom
Her idea of the perfect Mother’s Day is a quiet nook with a relaxing beverage and the ability to finish a chapter or six. We’ve got the pro-parent books for every modern mama—and one for her cute baby, too
Fair Play by
Eve Rodksy
Why we chose it: Tired of being the “she-fault” parent, Rodsky realized she needed a solution to this universal problem
SHOP NOWDear Future Mama by Meghan Trainor
Why we chose it: The real talk you want about pregnancy, birth, body image, and the newborn days from our fave GRAMMY winner
SHOP NOWExpecting Better by Emily Oster
Why we chose it: Ease her mind by debunking myths and explaining everything, thanks to our fave award-winning economist
SHOP NOWHoney Bee Mini & Honey Bear Book
Why we chose it: Share book time + connect, as Slumberkins introduces children to their feelings, big and small
SHOP NOWRegistry Superstar Mom
She’s consulted allll the parenting registry guides and she knows what she wants: time, memories, peace of mind, and sleep—in one lasting gift. Curate her registry with our trusted picks
The Best-Selling Camera Bundle
Why we chose it: Perfect for the new parent who wants it all at an affordable price. Our #1 bundle!
SHOP NOWInsights Plan
Why we chose it: She'll have the full picture of baby's wellness with a yearly Insights plan, including top-tier data + tracking
SHOP NOWEtta Loves Plant Print Muslin 3-Pack
Why we chose it: These supersoft squares are designed to support babies' development (and they're sooo cute)
SHOP NOWEllaOla The Basics Bundle
Why we chose it: A 3-peat made by Harvard pediatric dermos with 96-hour hydration for sensitive skin. Sold!
SHOP NOW
Shop to save moms worldwide
When you buy from our curated gift guide for new moms, you’re supporting moms worldwide. Proceeds from the Mother’s Day shop will go towards building a maternity ward in Kenya
THE INDUSTRY LEADER
The most-awarded baby
monitor + app on the market
The Pro Camera was the first to capture a bird’s-eye view of baby’s growth and wellness in the crib.
Now it's also used by pediatric sleep experts in cutting-edge studies
THE SMART SLEEP SYSTEM
Welcome to Superparent HQ
The smart Nanit Ecosystem supports wellbeing,
from real-time sleep data on demand to premium-quality softwear
Nanit Monitor
Garner valuable data on baby’s sleep—with milestones, stats, and our Insights features
EXPLORE NANIT APPNanit Soothe
Perfect your child’s sleep environment with our innovative Sound and Light + app
EXPLORE SOUND + LIGHT APPNanit Wear
Your fave parent-to-be will use our comfy, long-lasting pieces all day, every day
SHOP SLEEP WEARNanit Rest
Fresh prints. Unparalleled comfort. Our collection for all your milestone moments
SHOP SHEETS + BLANKETNanit Support
From protecting your monitor to simplifying life, you have Nanit on your side—anywhere
SHOP ACCESSORIES