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A Target Baby Registry is a free, straightforward way to put everything you want and need in one place, then let friends and family take it from there. Whether someone wants to shop online or wander the aisles in person, Target makes both options easy.

Here's everything you'll need to create your registry, fill it out, personalize it, share it, and keep it running smoothly right up until your due date, plus how to add Nanit to the mix. You can build it through Target.com, the Target app, or in person at Guest Services, whichever fits how you like to shop.

Key Takeaways

  • Target registries are free, and you can start one online, through the app, or in a store.

  • Products can be added and adjusted easily, including quantities and your most-wanted picks.

  • Registry benefits are real, a welcome kit, a completion discount, extended returns, and built-in organizing tools.

  • Nanit products sold at Target can be added straight to your registry.

  • A quick check-in now and then helps, since discontinued or out-of-stock items can sneak onto any registry.

How to Make a Target Baby Registry Online in Five Easy Steps

This is the part where your registry actually starts coming to life. A few details, a handful of clicks, and you'll have a real list ready to fill with everything you're dreaming up for the nursery.

1. Sign In or Create a Target Account

Head to Target's Registry & Wish List page and sign in, or create a new account if you don't already have one.

2. Choose a Baby Registry

From the available registry and wish list types, select the baby registry option, choose "Create," and follow the prompts from there.

3. Enter Your Registry Details

Fill in your expected arrival date, your (and your co-registrant's, if you have one) information, contact details, and your shipping address and delivery preferences.

4. Choose Your Privacy Settings

Decide between a public or private registry. A private registry won't turn up in Target's search results and can only be found through a direct link, which is worth knowing if you'd rather keep things low-key. Either way, you can update this setting later without starting over.

5. Personalize Your Registry

Add a profile photo if you'd like, create a custom registry URL, and take a minute to review the names, due date, location, and shipping details that'll be shown to guests.

How to Create a Target Baby Registry in the App

If you'd rather do this from your phone, the steps look almost identical. Sign in to the Target app, search "Registry" or "Wish List" (or find it under Categories), and select the baby registry option. From there, you'll move through the same account, arrival date, shipping, and privacy prompts as the desktop version. Once it's set up, you can keep adding and managing products right from the app whenever it's convenient.

How to Add and Organize Registry Items

Now for the fun part, actually filling your registry with everything you've been dreaming up for the nursery and beyond.

Add Products Online

Browse Target's registry categories, its checklist, or individual product pages, and select "Add to registry" on anything eligible. If you have more than one registry, you'll just confirm which one should receive the item.

Add Products While Shopping In-Store

Use your phone to scan eligible products right off the shelf. If you run into trouble, Guest Services can help walk you through in-store scanning.

Organize and Prioritize Your Choices

A little organization now saves confusion later.

  • Adjust quantities for anything you'll go through fast, bottles, sheets, diapers.

  • Mark your most-wanted items, so guests know where to start.

  • Add notes wherever guests might need a bit more context.

  • Include a range of price points, so there's something for every budget.

  • Add alternatives when something important goes out of stock.

What to Add to a Target Baby Registry

Target's own registry checklist is a solid starting point, and it's worth building your list around the major categories as you go, nursery and sleep, feeding, diapering, bathing and grooming, clothing, travel gear, health and safety, playtime and development, and a few recovery or postpartum products for yourself. If you want a deeper breakdown of what actually belongs in each of these, 25 baby registry must-haves covers it category by category.

How to Add Nanit Products to Your Target Baby Registry

Search for Nanit directly through Target's website or app, and take a moment to compare the available baby monitor setups, including wall-mount and floor-stand configurations, before deciding which fits your nursery.

It's also worth considering a few complementary products while you're there, like sleep accessories or a travel case, depending on what Target currently has in stock. Once you've settled on a setup, mark your preferred Nanit monitor or bundle as most-wanted so guests know it's a priority. For a look at every participating retailer, Nanit's registry page is worth a visit before you commit to just one.

Current Target listings include the Nanit Smart Baby Monitor with Wall Mount, the Nanit Smart Baby Monitor with Floor Stand, and the Sound + Light Machine.

How to Share Your Target Baby Registry

Open your registry dashboard and select the sharing option. From there, you can copy the standard link or use your custom URL, and share it through shower invitations, announcements, email, text, or a shower website, whatever reaches your people best. Guests who don't have the direct link can also search for a public registry using your name. If you're hosting an in-person shower, Target's printable registry inserts are a nice touch for physical invitations too.

How to Manage Your Registry Before the Baby Arrives

A quick check-in every so often keeps everything running smoothly.

  • Check for discontinued or out-of-stock products, and swap in alternatives when needed.

  • Update requested quantities as gifts come in.

  • Confirm your shipping address is current, especially if anything's changed recently.

  • Review purchases with the gift tracker, so you know what's already been covered.

  • Keep an eye on your welcome kit and completion discount eligibility, so you don't miss the window.

  • Mark thank-you notes as completed as you send them, so nothing gets missed later.

Complete Your Target Baby Registry With Nanit

As you finish building out your registry, it's worth taking one more pass through it with sleep, safety, travel, feeding, and everyday care in mind, the categories that tend to matter most once your baby actually arrives. A connected sleep setup, like a Nanit monitor, is one of those additions that keeps earning its place well past the newborn stage.

Ready to add it to your list? Explore Nanit products available through Target and add whichever setup fits your family.

Frequently Asked Questions

Is a Target baby registry free?

Yes, there's no cost to create or maintain one.

Can you create a Target baby registry in the Target app?

Yes. The app walks you through the same account, arrival date, shipping, and privacy steps as the desktop site, and you can manage everything from there afterward too.

Can you make a baby registry at a Target store?

Yes, Guest Services can help you get one started in person if you'd rather not do it online.

How do you qualify for the Target Baby Registry Welcome Kit?

Join Target Circle, create your registry, add at least 10 unique items, and complete a purchase of more than $10 from your registry, either yourself or through a gift-giver.

When do you receive the Target registry completion discount?

It generally becomes available about eight weeks before your expected arrival date, and it can currently be redeemed twice before it expires.

Can you add products from other websites to a Target baby registry?

No, Target's registry doesn't currently support adding items from outside retailers. If that flexibility matters to you, pairing a Target registry with a universal platform is worth considering.

How do guests find a Target baby registry?

They can use your direct link or custom URL, or search for a public registry using your name. Private registries can only be accessed through the direct link.

 

CONTRIBUTORS

Natalie Barnett, PhD serves as VP of Clinical Research at Nanit. Natalie initiated sleep research collaborations at Nanit and in her current role, Natalie oversees collaborations with researchers at hospitals and universities around the world who use the Nanit camera to better understand pediatric sleep and leads the internal sleep and development research programs at Nanit. Natalie holds a Ph.D. in Genetics from the University of New England in Australia and a Postgraduate Certificate in Pediatric Sleep Science from the University of Western Australia. Natalie was an Assistant Professor in the Neurogenetics Unit at NYU School of Medicine prior to joining Nanit. Natalie is also the voice of Nanit's science-backed, personalized sleep tips delivered to users throughout their baby's first few years.

Dr. Maristella Lucchini serves as Senior Clinical Researcher at Nanit. In her role, Maristella works to secure grant funding in collaboration with Nanit's university research partners and supports the development of the company's research collaborations around the world. Previously, Maristella served as an Assistant Research Scientist in the Division of Developmental Neuroscience, Department of Psychiatry at Columbia University Irving Medical Center where she led projects across several cohorts focusing on prenatal and perinatal health. Maristella holds a Ph.D. in Biomedical Engineering from Politecnico di Milano.

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