Why It Matters Where You Buy Nanit

At Nanit, we're proud to be part of your parenting journey, whether you're navigating newborn nights or you’ve entered toddlerhood. We're thrilled that getting your hands on Nanit is easier than ever. From boutique baby stores to trusted national retailers, Nanit is available both in-person and online through a growing list of authorized retail partners.

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By Melanie Bond

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You Can Find Nanit Almost Everywhere

Whether you prefer the personal touch of your local baby boutique or the convenience of shopping online from your favorite national retailer, Nanit is there. We’ve partnered with retailers big and small, including Target, Nordstrom, Amazon (Ships from Amazon and Sold by Amazon), Babylist, and more—so you can shop where it makes the most sense for your family. These partners are more than just sellers, they’re trusted extensions of the Nanit community, bringing our products to shelves and screens where parents are already shopping.

But Here’s Why Buying From an Authorized Retailer Is So Important

With Nanit’s growing popularity, there’s been a rise in third-party sellers offering our products; sometimes at a lower price. We get it: saving money always feels good. But here’s the truth; these sellers are not authorized by Nanit, and when you buy from them, you may be taking a bigger risk than you realize.

Products sold by unauthorized sellers may be:

Used or refurbished without being labeled as such
Missing parts or accessories
Damaged or defective
Ineligible for Nanit’s warranty or customer support

That’s not the experience we want for any parent.

Shopping on a Marketplace Site? Here’s What to Look For:

Retailers like Amazon and Walmart are trusted names—but because they also operate as marketplaces, it’s important to double-check who you’re actually buying from.

To ensure your Nanit purchase is covered by our warranty and support policies, make sure it’s being sold by an authorized seller.

Here’s how to spot a legitimate listing on these sites:

Safe to Buy
Look for listings that say:

“Sold and shipped by Amazon”
“Sold by Nanit and fulfilled by Amazon”
“Sold and shipped by Walmart”
“Sold and shipped by Target”

These are authorized channels that guarantee you’re getting a new, authentic Nanit product with full access to our customer support and policies.

Watch Out For
Avoid listings that say:

“Sold by [Third-Party Seller]”
“Ships from and sold by [Third-Party Seller]”

These are often unauthorized resellers. Even if the price looks good, these products may be used, missing parts, or ineligible for warranty and support—and they’re not backed by Nanit’s Happiness Guarantee.

Quick Tip:
Before you click "Add to Cart," check the seller info listed just below the button. If it’s not the retailer themselves or Nanit, it’s best to steer clear.

Here's an example of what to look for on Amazon:

Only Authorized Retailers (and Nanit.com) Offer the Peace of Mind You Deserve

When you purchase from Nanit.com or one of our authorized retailers, you're not just getting a product, you’re getting our full support. That includes:

Our Happiness Guarantee, which gives you 30 days to try Nanit and decide if it’s right for you. (Read more about that here)
Access to our customer support and troubleshooting
Warranty protection (Read more about that here)
The confidence that what you're buying is genuine, new, and complete

How to Make Sure You're Buying from an Authorized Seller

It’s simple: check our list of authorized retailers. If the seller isn’t listed there, we recommend steering clear, even if the price is tempting. If you are unsure if a retailer is authorized, you can always reach out to use directly by emailing us Nanit Help.

We’re honored to be part of so many families' parenting journey and we’re grateful to every retailer who helps bring Nanit to parents nationwide.

Nanit is dedicated to delivering high-quality, reliable content for our readers. Our Parent Confidently articles are crafted by experienced parenting contributors and are firmly rooted in data and research. To ensure the accuracy and relevance of the content, all articles undergo a rigorous review process by our team of parenting experts. Additionally, our wellness-related content receives further scrutiny from Nanit Lab, our think tank of scientists, engineers, physicians, academic experts, and thought leaders.

Our primary objective is to furnish readers with the most current, trustworthy, and actionable information concerning a host of parenting topics. We strive to empower our readers to make informed decisions by offering comprehensive and respected insights.

In pursuit of transparency and credibility, our articles incorporate credible third-party sources, peer-reviewed studies, and abstracts. These sources are directly linked within the text or provided at the bottom of the articles to grant readers easy access to the source material.

CONTRIBUTORS

Natalie Barnett, PhD serves as VP of Clinical Research at Nanit. Natalie initiated sleep research collaborations at Nanit and in her current role, Natalie oversees collaborations with researchers at hospitals and universities around the world who use the Nanit camera to better understand pediatric sleep and leads the internal sleep and development research programs at Nanit. Natalie holds a Ph.D. in Genetics from the University of New England in Australia and a Postgraduate Certificate in Pediatric Sleep Science from the University of Western Australia. Natalie was an Assistant Professor in the Neurogenetics Unit at NYU School of Medicine prior to joining Nanit. Natalie is also the voice of Nanit's science-backed, personalized sleep tips delivered to users throughout their baby's first few years.

Shambhavi Thakur serves as Clinical Research Data Analyst at Nanit. She holds a Masters degree in Health Informatics and Life Sciences. She oversees the research collaborations with various universities and analyzes sleep data for internal as well as external studies.

Dr. Maristella Lucchini serves as Senior Clinical Researcher at Nanit. In her role, Maristella works to secure grant funding in collaboration with Nanit’s university research partners and supports the development of the company’s research collaborations around the world. Previously, Maristella served as an Assistant Research Scientist in the Division of Developmental Neuroscience, Department of Psychiatry at Columbia University Irving Medical Center where she led projects across several cohorts focusing on sleep health for pregnant and postpartum women and their children. Maristella’s research focused on underserved communities and sleep health disparities in the perinatal period. During her years as a postdoctoral researcher at Columbia University Irving Medical Center in the Department of Psychiatry, Maristella was selected to participate in the American Academy of Sleep Medicine Young Investigator Research Forum. She holds a Ph.D. in Biomedical Engineering from Politecnico di Milano.

Mackenzie Sangster is on the Brand and Community team at Nanit. She supports content development and editing for Nanit’s Parent Confidently blog as well as other marketing initiatives. Outside of work, she enjoys spending time with her friends, cooking, being active, and using the Pro + Flex Duo to keep an eye on her fur-baby, Poppy!

Holly Hays is a contributor and writer for Nanit, channeling her years as a mama and former magazine editor to create fun, useful content for fellow busy, trying-to-do-their-best parents and caregivers. Holly has written for a wide range of brands and media outlets (Ergobaby, HGTV, Manhattan Toy Company, OXO), loves to cook and read mystery novels, and leans heavily on her two daughters to keep her up to date on all the latest slang.