better sleep, now included

Better Sleep, Now Included.

When we started Nanit three years ago, it was our vision to make better sleep accessible for parents and babies everywhere. Today, we took a major step towards making it a reality. We’re proud to announce that beginning today, every Nanit Plus camera purchase will include one year of Nanit Insights sleep tracking and personalized sleep guidance.

We know that understanding your baby’s sleep challenges can be hard enough, and finding a solution to their unique sleep difficulties can be even tougher. Here at Nanit, we’re dedicated to revolutionizing the way babies sleep by empowering parents with the technology and tools they need to make informed parenting decisions. We recognize how vital sleep is to the entire family. That’s why we’re building a better way to improve your family’s sleep and give you peace of mind.

“Sleep is as important as nutrition and exercise for the development of young children,” said, Dr. Natalie Barnett, pediatric sleep expert at Nanit. “Babies with a healthy sleep environment and sleep habits, sleep better and longer than babies with inconsistent sleep habits and it’s exciting to see how the use of Nanit’s technology is helping parents and their families get the sleep they need to thrive.”

What if you were able to know how well your baby slept last night, and even adjust nap times and feeding schedules accordingly? Better yet, what if this was all in the palm of your hand? You could wake up knowing how your day will play out before even getting out of bed. Enter Nanit Insights.

With Insights, everything you need to know about your baby’s days and nights is easily accessible right through the Nanit app. Find out exactly how many times you went into the nursery with the daily dashboard. Easily understand their nights with a full recap of their sleep in just 60 seconds. Using sleep trends, see how your baby’s sleep compares to healthy averages and watch it improve over time. Easily spot trends so you know when your baby is reaching a new milestone.

To show how real Nanit families benefit from using Nanit Insights, we analyzed 6,000 babies across the U.S., between 1-11 months old, over a six month time period. We compared our initial findings to the National Sleep Foundation (NSF) Sleep in America Poll, showing that:

  • Nanit Insights babies are more independent sleepers and less likely to need help and attention at night. In fact, 29% of babies according to NSF need no parental help, while 34% of babies whose parents use Nanit Insights need no help at night.
  • On average, babies of parents who use Nanit Insights sleep 10% longer per night for babies 11 months & younger.
  • Babies of parents who use Nanit Insights go to bed earlier. On average, a Nanit baby’s bedtime is 7:50pm while the NSF average is 9:11pm.

With Insights, you’re given the information you need at the right time to make the right decisions for your baby. Nanit allows parents to take a proactive approach to monitoring and helps ensure that your baby is on track to achieve developmental milestones.

One year of Nanit Insights is included with all Nanit Plus camera purchases made on or after March 1st, 2019.

Get your baby the sleep they need. Buy now.

Nanit is dedicated to delivering high-quality, reliable content for our readers. Our Parent Confidently articles are crafted by experienced parenting contributors and are firmly rooted in data and research. To ensure the accuracy and relevance of the content, all articles undergo a rigorous review process by our team of parenting experts. Additionally, our wellness-related content receives further scrutiny from Nanit Lab, our think tank of scientists, engineers, physicians, academic experts, and thought leaders.

Our primary objective is to furnish readers with the most current, trustworthy, and actionable information concerning a host of parenting topics. We strive to empower our readers to make informed decisions by offering comprehensive and respected insights.

In pursuit of transparency and credibility, our articles incorporate credible third-party sources, peer-reviewed studies, and abstracts. These sources are directly linked within the text or provided at the bottom of the articles to grant readers easy access to the source material.


Natalie Barnett, PhD serves as VP of Clinical Research at Nanit. Natalie initiated sleep research collaborations at Nanit and in her current role, Natalie oversees collaborations with researchers at hospitals and universities around the world who use the Nanit camera to better understand pediatric sleep and leads the internal sleep and development research programs at Nanit. Natalie holds a Ph.D. in Genetics from the University of New England in Australia and a Postgraduate Certificate in Pediatric Sleep Science from the University of Western Australia. Natalie was an Assistant Professor in the Neurogenetics Unit at NYU School of Medicine prior to joining Nanit. Natalie is also the voice of Nanit's science-backed, personalized sleep tips delivered to users throughout their baby's first few years.

Kristy Ojala is Nanit’s Digital Content Director. She spends way too much time looking at maps and weather forecasts and pictures of Devon Rex cats and no-cook dinners. A former sleep champion, she strives to share trustworthy somnabulism tips with other parents—praying for that one fine day when no tiny humans wake her up while it’s still dark out. Her kids highly recommend 3 books, approximately 600 stuffies, Chopin’s “Nocturnes,” and the Nanit Sound + Light for bedtime success.

Mackenzie Sangster is on the Brand and Community team at Nanit. She supports content development and editing for Nanit’s Parent Confidently blog as well as other marketing initiatives. Outside of work, she enjoys spending time with her friends, cooking, being active, and using the Pro + Flex Duo to keep an eye on her fur-baby, Poppy!

Holly Hays is a contributor and writer for Nanit, channeling her years as a mama and former magazine editor to create fun, useful content for fellow busy, trying-to-do-their-best parents and caregivers. Holly has written for a wide range of brands and media outlets (Ergobaby, HGTV, Manhattan Toy Company, OXO), loves to cook and read mystery novels, and leans heavily on her two daughters to keep her up to date on all the latest slang.