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Nanit About Us

Nanit’s mission is to support the journey of parenting.

Nanit launched in 2016 with the idea that the right technology could make life a little more manageable for new parents, by connecting them to their child's development and well-being.

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Our Products

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Nanit Pro Camera

Crystal clear HD overhead views inside and around the crib. Watch from anywhere with the Nanit App (iOS, Android, Alexa).
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Monitors your baby’s breathing motion in real time with a cord-free, snug fit & alerts you the second you’re needed.
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Tracks your baby’s height and measures every new inch, hands-free & hassle-free, right from your Nanit App.
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Nanit Accessories

Nanit travel accessories let you view your baby from anywhere, whether it’s from the next room or the next town over.

Our Retailers

Retailer: Amazon
Retailer: Babylist
Retailer: Best Buy
Retailer: Buy Buy Baby
Retailer: John Lewis & Partners
Retailer: Mamas&Papas
Retailer: Pottery Barn Kids
Retailer: Snuggle Bugz
Retailer: Target
Retailer: West Coastt Kids

Our Impact

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1.45 billion
hours of baby
sleep tracked
Parents visits pink 2x
180 million
visits from
caregivers
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138 million
precious morning
wake-ups captured

94% of parents that use Nanit say they sleep better. Nanit babies sleep 10% longer per night and fall asleep earlier.

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Honors

Our Leadership

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Sarah Dorsett
Chief Executive Officer
Sarah Dorsett leads Nanit in its mission to support the journey of parenthood through the development of its products that connect parents to their baby’s health and well-being. Sarah is an e-commerce leader with more than two decades of experience scaling retail businesses and building brands including Coty, Bed Bath & Beyond and Bloomingdales.
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Tor Ivry
Chief Technology Officer & Co-founder
Tor is one of the founders who developed Nanit and currently leads the company’s strategy and implementation of the technologies used in all of Nanit’s products. He holds a Masters in Computer Science and Bioinformatics and worked as a software architect, R&D leader and developer for companies including Conduit, Philips and Applied Materials.
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Mark Frackt
Chief Financial Officer
Mark oversees Nanit’s finance, strategic planning, HR and legal functions. He brings more than 20 years of leadership in finance, accounting, operations, treasury, real estate, strategic planning, international expansion, fund raising, and mergers and acquisitions. He was the CFO at BuzzFeed for 7 years and has held financial leadership positions at Breather and Peek.
Amir V3 Circle
Amir Eitan
Chief Product Officer
Amir leads Nanit’s Product, Design, and Data efforts and oversees the company’s clinical research initiatives. Before joining Nanit, Amir spearheaded Product at Talkspace, helping scale the organization from its series A round to a public company. He also spent several years building products for the Israeli Ministry of Defense. Amir holds an MBA from Harvard Business School.
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Sean Lee
Chief People Officer
Sean leads Nanit's global People Operation and Talent Acquisition strategies. He is a people-first HR practitioner who believes in leading with empathy. He brings his expertise in scaling world class cultures at VC-backed startups to the likes of Bombfell, Food52, and Beeswax.

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Disclaimer

Nanit is not a medical device. Nanit is a connected product designed and intended to continuously learn from the data it collects to help you understand your baby's sleep patterns. It is not intended to diagnose, treat or cure any disease or other condition, including but not limited to, Sudden Infant Death Syndrome (SIDS). False positive or false negative readings about your baby’s breathing patterns are a potential risk of Nanit. Height measurements are assessed using computer vision algorithms and are estimated - Nanit makes no guarantee that they are 100% accurate. Medical decisions should never be made using Nanit growth data. Nanit should not substitute for the care and oversight of an adult or consultation with medical professionals.

This icon serves as a link to download the eSSENTIAL Accessibility assistive technology app for individuals with physical disabilities. It is featured as part of our commitment to diversity and inclusion.
Copyright © 2019 Nanit.
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