Nanit Introduces Infant Formula Matching Initiative

Nanit Introduces Infant Formula Matching Initiative

The ongoing formula shortage is enough to keep a parent up at night. It’s impacting a staggering number of families, with an estimated 43% of US retailers out of stock. Companies like Nestle are flying in baby formula from other countries to help bridge the gap. Generous breastfeeding moms are pumping extra milk to donate to local families. At a time when community has never been more essential, we’re connecting our own Nanit community of parents to give back with the new Formula Matching Initiative.

Nanit Infant Formula Matching Initiative

Our mission has always been to use technology and connectivity to support all families at every stage of their parenting journeys. Our products and community help families remain connected and offer access to tools and resources to support their well-being.

To help families affected by the ongoing formula shortage, we launched the Infant Formula Matching Initiative to connect families with a formula surplus to families in need.

The Initiative is now live on the Nanit community. Within the first 48 hours after launching, we have received more than 4,000 submissions from our community members and have been able to match over 1,600 families with formula.

Join Nanit and Get Support from Our Community

We invite all parents to join the free Nanit Community. This public forum for parents, families, and caregivers offers a safe, supportive place to celebrate milestones and get advice from trusted experts. Members can connect with and privately message other parents without disclosing personal contact information.

If you have formula to spare, need formula for your little one, or want to learn more about the initiative, please visit our Nanit Formula Match Group in the community. We also invite you to share recommendations/resources for other parents who may be looking for formula. If you would like to be matched, refer to our quick guide here.

Parents, we know this is a hard time. We are in this together and hope that more families can benefit from this initiative. When parents come together, magic happens!

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Natalie Barnett, PhD serves as VP of Clinical Research at Nanit. Natalie initiated sleep research collaborations at Nanit and in her current role, Natalie oversees collaborations with researchers at hospitals and universities around the world who use the Nanit camera to better understand pediatric sleep and leads the internal sleep and development research programs at Nanit. Natalie holds a Ph.D. in Genetics from the University of New England in Australia and a Postgraduate Certificate in Pediatric Sleep Science from the University of Western Australia. Natalie was an Assistant Professor in the Neurogenetics Unit at NYU School of Medicine prior to joining Nanit. Natalie is also the voice of Nanit's science-backed, personalized sleep tips delivered to users throughout their baby's first few years.

Kristy Ojala is Nanit’s Digital Content Director. She spends way too much time looking at maps and weather forecasts and pictures of Devon Rex cats and no-cook dinners. A former sleep champion, she strives to share trustworthy somnabulism tips with other parents—praying for that one fine day when no tiny humans wake her up while it’s still dark out. Her kids highly recommend 3 books, approximately 600 stuffies, Chopin’s “Nocturnes,” and the Nanit Sound + Light for bedtime success.

Mackenzie Sangster is on the Brand and Community team at Nanit. She supports content development and editing for Nanit’s Parent Confidently blog as well as other marketing initiatives. Outside of work, she enjoys spending time with her friends, cooking, being active, and using the Pro + Flex Duo to keep an eye on her fur-baby, Poppy!

Holly Hays is a contributor and writer for Nanit, channeling her years as a mama and former magazine editor to create fun, useful content for fellow busy, trying-to-do-their-best parents and caregivers. Holly has written for a wide range of brands and media outlets (Ergobaby, HGTV, Manhattan Toy Company, OXO), loves to cook and read mystery novels, and leans heavily on her two daughters to keep her up to date on all the latest slang.