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The Web is Buzzing About Nanit

It’s no surprise that we think Nanit is one of the coolest, smartest inventions since, well, the baby monitor. And, while we’re at it, sliced bread. Oh, and sweatpants, of course.

We could talk on and on about Nanit’s many innovations — it’s truly life changing. But don’t just take our word for it. Since we launched, Nanit’s been attracting quite a lot of buzz. And not just from our mothers (although, yes, they are quite proud). GadgetFlow gave Nanit a 5-star editor’s rating, calling it the “Baby Monitor and Sleep Tracker for parents of the 21st century.” Business Insider named us one of the top 17 startups to launch in 2016. And many tech sites have called out Nanit’s groundbreaking computer vision and machine learning technology.

We can’t wait for you to see how amazing Nanit is once it starts shipping this September. Until then, here’s what else people across the web have been saying about Nanit:


“New baby monitor Nanit has a drop-dead futuristic premise: a motion-sensor camera watches your baby sleep, tells you when she’s awake, and gives you an algorithm-crunched score in the morning to tell you how well she — and by extension, you — slept. It’s so sci fi it’s positively Blade Runner-y.”


“From a computer science perspective, Nanit is touting a rather impressive consumer application of machine learning. The number of variables in most spaces would make behavioral analysis nearly impossible. Fortunately for the Nanit team, almost all crib mattresses are the same size. This allows for the camera’s parameters to be standardized so that the computer can break up the space into small bits that can be accurately analyzed.”


“The aesthetically sleek looking camera has been uniquely designed to track and analyze a baby’s sleep patterns using smart algorithms while incorporating the highest safety standards. The camera goes beyond mere baby surveillance by creating benchmarks, counting sleep interruptions and contextualizing milestones in individual sleep environments to show not just whether the baby is sleeping, but how well.”

Business Insider:

“Computer vision and parenting are two things that normally don’t go together, but Nanit is a smart baby camera that combines them. The camera watches your baby sleep, giving you not only an eye into the crib, but also data about how your baby sleeps. It tracks things like how long it takes your infant to fall back asleep and provides a heat map of where in the crib they love to sleep.”

The Verge:

“The Nanit camera captures video footage of your child from a tall, white stand that hides its power cord and leans against the wall. Its fall-resistant design is made to thwart grabby babies, and it has a built-in nightlight on its ceiling-facing top side. (If the stand doesn’t work for your nursery, you can also use Nanit on a tabletop.) But Nanit’s most differentiating features work on the backend as its algorithms analyze everything the camera sees.”

Digital Trends:

“Among Nanit’s impressive features include Sleep Quality Scores with Daily and Nightly Summaries, which are determined by a baby’s sleep patterns, parent interventions, sleep onset, and total hours of sleep; a high-quality live-stream that is not only optimized for night vision, but also provides time-lapse videos of baby throughout the day; a built-in nightlight and lullaby sound box; and the promise of extensive security measures that will keep your and your baby’s information private.”


“While there are already a variety of systems that monitor how your baby sleeps, most of them require you to fasten some sort of wearable to your infant’s body. Nanit, however, is different. It’s a contactless system that utilizes an overhead camera to observe your little one, using machine learning to teach itself their sleep patterns.”


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Diana Aydin
Diana Aydin

Diana is an editor and writer based in New York City, and she frequently writes about health, parenting and everything babies. She’s been a fan of sleep since the early 1980s.